An idea for a "better" badge reel was created while owner, Donna Bowden, RN, was working at Cape Fear Hospital in Fayetteville, NC as a Newborn Nursery nurse. She wanted to have not only have an interchangeable badge reel that could have a different look everyday, but most importantly, wanted it to be cleanable! 

After making some samples, Donna took them to her colleagues and they were an INSTANT success! Today, our product, Badge A-Peel, has grown into an international nursing favorite! We are now available in over 2000 hospitals, gift shops, and uniform stores!

Our small, loyal staff consists of 4 full-time and 2 part-time employees, and owners Joe and Donna. We strive to create items that are really "Outside the Box" on a continuous basis to keep our line unique and trending with the times!